Question
Would you pay more for a product that is environmentally friendly/ethically sourced? If so, how much extra would you be willing to pay prior to
Would you pay more for a product that is environmentally friendly/ethically sourced? If so, how much extra would you be willing to pay prior to purchasing the non environmentally friendly/ethically sourced product?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
