WouldBrandsFollow YouTube?

YouTubewasclearlytryingtocapture someofthe$66billion spentannuallyonTVadvertisingbybecoming more like television in some aspects, such as sponsoring professionally produced long-formcontent,organizingvideosintheformofchannels,andexperimentingwithsubscriptionfees.Inother ways, YouTube tried to be different from television, such as not charging advertisers for adsskipped by users. Would these combined actions work to retain viewers for a longer time whowould, as a result, watch ads? Should top brands consider moving more of their TV ad budgets toYouTube? If so, what should their YouTube content strategy be in regards to use of (1) channels, (2)paidadvertisingspace,and(3)differenttypesofbranded content?