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Writ a report on HBR article based on following questions Who are the ideal target consumers? How should each participant in the decision-making process be
Writ a report on HBR article based on following questions
- Who are the "ideal" target consumers?
- How should each participant in the decision-making process be addressed?
- How could these participants best be reached?
- What is the appropriate message for each?
- What is the role of the "support program"?
- What is the ideal rollout schedule for key integrated marketing communications activities?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
