write a 2-3 page description of the product or service to be sold or delivered by your firm. This could be a completely new-to-the-world concept or an improvement on an existing concept. Please be sure to address the following in your description: Discuss the basic attributes in appropriate detail, and then expand to describe the experiential and emotional aspects of the product or service. Be sure to address the role of branding in fulfilling customer expectations of your product or service. Demonstrate your grasp of marketing terminology and concepts related to products and services. For example, it would be appropriate to discuss whether your product is a convenience, shopping, or specialty good.

Mission Statement

Corpo-Health is a new business that is dedicated to serving the needs of the working corporate in America by catering to the needs of health and fitness in the workplace. The business is of providing a customer centric occupational medicine program that will address a person's total health needs in the workplace. With the ever growing risk of getting sick or even falling into bad habits, one must ask what can prevent this. Preventive medicine is the best medicine. By proving these services employers can gain in the long run by keeping their employees healthy. Healthy people tend to not get sick as often as unhealthy people.