Question
Write a 500-750-word analysis of the significance of the three Matrices regarding their relevance for strategic planning. Describe the key information for each of the
Write a 500-750-word analysis of the significance of the three Matrices regarding their relevance for strategic planning. Describe the key information for each of the three matrices and how information from each will influence recommendations for strategic plans to improve the position of the company.Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information.
Please use the work from the SWOT matrix, Boston Consulting Group (BCG) Matrix, and IE Matrix from below to assist with
SWOT Matrix
The chart below lists strategies that Nike can use to increase its competitive advantage and pursue growth opportunities.
SO Strategies | |||||||||
1 | Pursue new athlete sponsorships in other sports (S1, S7, O1, O4) | ||||||||
2 | Dedicate R&D resources to women's apparel innovation (S2, O1, O7) | ||||||||
3 | Expand into emerging markets including India, China, & Brazil (S3, S10, O1, O2) | ||||||||
4 |
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ST Strategies | |||||||||
1 | Move to primarily online commerce & Nike branded stores (S5, S8, T2) | ||||||||
2 | Pursue exclusive sponsorships with other sports teams (T6, T7, S5, S3) | ||||||||
3 | Utilize innovation to limit counterfeit product market (S2, S5, T8) | ||||||||
4 |
| ||||||||
WO Strategies | |||||||||
1 | Increase R&D & product development of women's appareal especially in China (W5, W9, O1, O2) | ||||||||
2 | Implement more policies to protect employees in all countries (O5, W1, W2, W3) | ||||||||
3 | Increase diversity by participating in more sports events as COVID restrictions decrease (W10, W9, O4) | ||||||||
4 | Begin moving facilities to at least 50% renewable energy by 2026 (W7, W8, O7) | ||||||||
WT Strategies | |||||||||
1 | Move manufacturing plants to countries with more political stability (W1, W8, T3, T4) | ||||||||
2 | Restructure to generate strategic funding from operations and not debt (W4, W5, T10, T1) | ||||||||
3 |
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4 |
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Boston Consulting Group (BCG) Matrix
Below is a Boston Consulting Group (BCG) Matrix for Nikes operating divisions broken down by product. The revenues listed are in millions.
Division | Your Firm's Division Revenues | Top Firm in Industry Division Revenues | Industry Sales Growth Rate | Relative Market Share Position |
|
| |||
Footwear | $28,021 | $28,021 | 0.19 | 1.00 |
Apparel | $12,865 | $12,865 | 0.19 | 1.00 |
Equipment | $1,382 | $1,382 | 0.17 | 1.00 |
0 | $0 | $0 | 0.00 | NA |
0 | $0 | $0 | 0.00 | NA |
IE Matrix
The below Internal-External Matrix further breaks down the operating divisions utilized in the BCG Matrix. Revenues listed in the table are in millions.
Division | Percent of Firm's Division Revenues | Estimated IFE Score | Estimated EFE Score |
|
| ||
Women's Apparel | $8,555 | 2.1 | 1.8 |
Converse | $2,205 | 1.6 | 2.0 |
Footwear | $28,021 | 3.6 | 3.8 |
Equipment | $1,382 | 1.7 | 2.1 |
Men's Apparel | $18,883 | 2.8 | 3.1 |
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