Write a one-page recommendation for the distribution ("place") strategy necessary to successfully market your health care product or service. Comment on where, when, and how customers prefer to access your product or service, and how that influenced your distribution channel strategy. If you want to, you can include a simple diagram of the distribution channel. In this section draft, you should demonstrate your grasp of the marketing terminology and concepts related to distribution strategy. For example, describe the level of intensity of distribution, the types of relationships in your distribution channel, and the correct titles (e.g., retailer, wholesaler, agent/broker) of the various intermediaries in the channel.

Reference

Corpo-Health is a new business that is dedicated to serving the needs of the working corporate in America by catering to the needs of health and fitness in the workplace. The business is of providing a customer centric occupational medicine program that will address a person's total health needs in the workplace. With the ever growing risk of getting sick or even falling into bad habits, one must ask what can prevent this. Preventive medicine is the best medicine. By proving these services employers can gain in the long run by keeping their employees healthy. Healthy people tend to not get sick as often as unhealthy peopleCorpo-Health is a new business that is dedicated to serving the needs of the working corporate in America by catering to the needs of health and fitness in the workplace. The business is of providing a customer centric occupational medicine program that will address a person's total health needs in the workplace. With the ever growing risk of getting sick or even falling into bad habits, one must ask what can prevent this. Preventive medicine is the best medicine. By proving these services employers can gain in the long run by keeping their employees healthy. Healthy people tend to not get sick as often as unhealthy people.

Corpo-Health caters to the health and fitness needs of people in the workplace. It provides services such as Corpo-Health Desk, Corpo-Health Gym, and Corpo-Health Meals. Its target market includes a state or city with a population of 300,000 to 500,000 people and a population density of 8,000 people per km. It includes corporate offices and their employees who belong to the age group of 18 to 35 years. Considering occupation, it targets people belonging to Business, Finance, IT, Management, Computer, Architecture, and legal fields. It also targets businesses having a net profit of at least $2 million. Its services help in establishing a healthy workplace, and satisfied and happy employees which eventually benefits the company. Recommendations for the integrated promotional plan that is necessary for successfully marketing healthcare products/services are given below: The plan will include both traditional and social media platforms to promote the company's products and services and reach different types of people through the same. A consistent message will be delivered through these platforms. The plan will also include tactics such as sales promotion and strategies such as influencer marketing to attract the attention of the people. Sales promotion would be done in terms of offering attractive offers and discounts to people and persuading them to buy the company's products and services. Influencer marketing will include business people who will influence people to purchase the products and services of the company and use them. The audience to be reached: The audience that will be reached using the promotion includes corporate offices and employees. The employees will mainly belong to the age group of 18 to 35 years. People in the target market will belong to different fields such as Computer, Finance, IT, Management, Architecture, Business, and legal. Businesses with a revenue of at least $2 million will also be targeted. The primary message: The media that will be used include television, newspapers, magazines, billboards, and social media platforms. The primary message that will be delivered across all these platforms will be to focus on health and live a healthy life which will be possible by having Corpo-Health products and services. A healthy life will allow the one to fall sick less and thus work and earn more income. It will also decrease the expenses that one incurs in health-related issues and problems. The rationale behind using the above-mentioned media is discussed below: Television is used because it helps to target a large number of people. Newspapers and Magazines are used because these are publications that working people and business people prefer to read. Billboards are used because billboards easily get noticed by business people when they travel. Social media platforms are used because people spend a lot of time on these platforms and thus they can be reached through the same. Geographic reach and media choices: Considering geographic reach, the products and services of the company will be advertised and promoted in the US initially. Depending on the demand, the company will think of increasing geographical areas. The media used will be the ones mentioned above. These media are television, newspapers, magazines, billboards, and social media.