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The AIR FRANCE brand team is preparing the strategic plan for the next three years. The brand managers are looking for your advice as experts
The AIR FRANCE brand team is preparing the strategic plan for the next three years.
The brand managers are looking for your advice as experts in branding. Using the concepts and methodologies seen in class, what are your key recommendations regarding the brand strategy: its identity,its territory, its positioning, its narrative, its digital strategy.
Your recommendations should beexplainedandjustified.
Format of answer is free.
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