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Write a short note on the following concepts: i. High touch positioning and high-tech positioning ii. Ethnocentric and Polycentric iii. Concentrated global marketing and Differentiated
Write a short note on the following concepts: i. High touch positioning and high-tech positioning
ii. Ethnocentric and Polycentric
iii. Concentrated global marketing and Differentiated global marketing
iv. Global consumer culture positioning and Foreign consumer culture positioning
v. Skimming pricing and transfer pricing
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