Write a speech using the case below:

You are the Head of Marketing and Sales for Ava Motors, a start-up in the auto sector. You are all set to roll out your first product in the market, EcoDrive, an electric scooter. You sure that your product is absolutely state of the world. The electric vehicle offers a sustainable and eco- friendly alternative to traditional combustion engines, with cutting-edge technology, extended range, and a luxurious driving experience. However, you know that the market you are entering is about to become a crowded one with all the two-vehicle-biggies entering this new growth segment. You need to deliver a speech to sales teams, marketing teams and motivate the teams to drive its successful launch. Though all of them are already well-versed with the product features, you encourage them to give it their best shot. While they know that dealers play a vital role in the auto sector, you guide them to come up with a strategy that will help you carve a niche.