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Innovation and Entrepreneurship students are required to create a Point of View (POV) Statement. The project in total is worth 20% of the overall grade for this course. This is a team project. The Challenge For this project, pick a problem to solve in an organization you know (for example, your college campus, a company you have worked for, or a volunteer organization). Use the design thinking skills that you learned to identify a specific pain point for customers/clients, employees, or both. Your deliverable is a Point of View (POV) statement. Please include summaries of your interviews in addition to your final POV. Presentations will happen in class. The Goal 1. To develop expertise quickly on an issue that is broad in scope and complicated in nature. 2. To uncover hidden needs and deep insights that give a unique perspective on the problem. 3. To reframe the problem into a clear, actionable point of view statement that will inspire innovative and non-obvious solutions. The project will culminate in a presentation of your team's point of view. You will make your presentation where the focus is not on presentation polish (no PowerPoint allowed), but rather on clarity of ideas. Your point of view should distill the large and overwhelming issue into a manageable and actionable problem statement. A point of view should not specify a particular solution, but should be a springboard used to generate many different ideas for solutions. It can be thought of as a rallying cry, providing direction and energy for a team to generate and evaluate solutions. A good point of view is formed from empathetic understanding of a user, the user's need, and an insight about the user or need that is not originally apparent. As you begin to develop empathy, you will uncover hidden needs that are not initially apparent. These needs often have social and emotional components. You will also discover unexpected insights into why people do the things they do and the meanings they associate with the raw materials of the world around them. These needs and insights will lead you to your point of view. Individual Logbooks: In this project, you will use a logbook to record your need finding notes, individual reflections, user interview, and raw data. You may use any bound, unlined notebook you are comfortable with. Individual Logbooks (20%) Did you spend time doing the things that lead to understanding and empathy (research, observations, interview notes, etc.)? Quantity and quality of your thoughts are roughly equal factors in evaluation.

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