Write  executive summary for a t-shirt company in Orlando. Please be advised that all the information listed below can be summarized to complete the summary and you can tweak or add any other thoughts to make it a perfect.

Industry analysis: The US t-shirt market is expected to grow annually by 3.5% from 2023 to 2027, reaching over $6B. The custom t-shirt market is growing due to the increase of popularity and the rising demand for personalized apparel.

Value proposition: The value proposition of the company is to provide high quality, creatively designed t-shirts that serve as treasured souvenirs for both tourists and residents. . The designs will be one-of-a-kind and will capture the essence of Orlando's culture, landmarks, and events.

law and regulations : In Florida, you can establish a sole proprietorship without filing any legal documents with the Florida state government. Though no action is required to legally create a sole proprietorship, you should follow four simple steps to start your business: Choose a business name, File a fictitious name with the Department of State, Apply for licenses, permits, and Obtain an Employer Identification Number.

Market location and dynamics: The company is located in Orlando, Florida, a vibrant city known for its tourism and entertainment industry.

Target Customer: Tourist and Locals

Pricing Strategy: The pricing of t-shirts will be based on a combination of cost-plus pricing, penetration pricing, and value-based pricing.

Communication Plan: Message: “Discover Your Style in the Heart of Orlando”

Budget: for Year 1 : $25,00 and it will increase as the company expands.

Facilities and Equipment Plan: Involves the different machines and equipment that will be used ( as screen printing machines, heat presses, cutting and sewing machines)

The technology plan; involves the basis of the website of the t-shirt company.

Financial Highlights: Involves a 5-year plan where we aim to add more products to the sales list such as hats, drinkware, hoodies, keychains, books etc. It also involves updates on sales for the next 5 years.