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Based on the 10 phases of the customer journey of a football fan: Aware Desire Research Choosing Personalize Purchase Use Complaint Support Renew And the

Based on the 10 phases of the customer journey of a football fan:

  1. Aware
  2. Desire
  3. Research
  4. Choosing
  5. Personalize
  6. Purchase
  7. Use
  8. Complaint
  9. Support
  10. Renew

And the 5Ps:

  1. PRODUCT
  2. PRICE
  3. PROMOTION
  4. PLACE
  5. PEOPLE.

Define potential logistic processes from production to store to ensure non-OOS for the flagship store of a football club.

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