Write Firms strength/ weakness of Skechers company Do SWOT analysis. How does the firm differ from competition? What are its risks? What kind of strategy is it using? Please carefully consider all the opportunities and risks. Read the MD&A, conference calls, and analyst reports. Also, see how Item 1A changes through time. Do not copy and paste the 10-K Item 1A. Do not list generic risks such as recessions. Donot talk about generic opportunities, rising housing market. [No need to always separate out the SWOT parts. Focus on making the delivery effective]