WRITE SHORT brief ESSAYS ON THE TOPICS BELOW : Q1. "A GOAL WITHOUT A PLAN...IS...JUST A DREAM". WHY DO WE NEED A MARKETING PLAN TO START A BUSINESS? Q2. WHAT ARE THE MOST IMPORTANT COMPONENTS OF THE MARKETING PLAN? IF YOU WERE LAUNCHING A NEW PRODUCT OR SERVICE, HOW WOULD YOU IMPLEMENT YOUR MARKETING PLAN? Q3. WHAT ARE THE 4 CHARACTERISTICS OF A HIGH PERFORMANCE BUSINESS? Q4. WHAT IS MARKETING SEGMENTATION? MARKET TARGETING? MARKET DIFFERENTIATION? MARKET POSITIONING? Q5. WHAT ARE THE 4 P'S AND THE 4 C'S IN DEVELOPING AN INTEGRATED MARKETING MIX