Question
Written Report on Subway Company/Tim Horton's/McDonalds *, observe and evaluate an existing service establishment based on concepts studied in this class and the assigned textbook.
Written Report on Subway Company/Tim Horton's/McDonalds *, observe and evaluate an existing service establishment based on concepts studied in this class and the assigned textbook. Students should use the material in the Essentials of Services Marketing textbook as a reference to help you assess how well the firm is providing service to its customers
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
