Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every day (excluding

WSM Corporation is considering offering an air shuttle service between Sao Paulo and Rio de Janeiro. It plans to offer four flights every day (excluding certain holidays) for a total of 1,400 flights per year ( = 350 days 4 flights per day). WSM has hired a consultant to determine activity-based costs for this operation. The consultants report shows the following :

Activity Activity Measure (cost driver) Unit Cost (cost per unit of activity)
Flying and maintaining aircraft Number of flights $ 1,100 per flight
Serving passengers Number of passengers $ 3 per passenger
Advertising and marketing Number of promotions $ 46,000 perpromotion

WSM estimates the following annual information. With 10 advertising promotions, it will be able to generate demand for 40 passengers per flight at a fare of $180. The lease of the 60-seat aircraft will cost $3,200,000. Other equipment costs will be $1,600,000. Administrative and other marketing costs will be $900,000.

Assume that WSM management decides not to adopt the Internet strategy. Instead, it is now considering a plan to sell tickets at two prices. An unrestricted ticket (good for travel at any time on any day) would sell for $ 205.A discountticket, good for reservations made in advance, would sell for $105. Management estimates that it can sell 35,000 tickets (25 per flight) at the unrestricted airfare of $205. All other data remain the same.

How manydiscounted ticketswould WSM have to sell annually to earn operating income of $1,512,000? Assume that the annual number of flights remains at 1,400 and that the discounted tickets would be evenly divided across the 1,400 flights.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Accounting Tools for Business Decision Making

Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso

9th edition

1-119-49356-3, 1119493633, 1119493560, 978-1119493631

More Books

Students also viewed these Accounting questions

Question

Pay him, do not wait until I sign

Answered: 1 week ago

Question

Speak clearly and distinctly with moderate energy

Answered: 1 week ago