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Wynn Corporation is considering developing a new product to replace a current one. If they elect to stick with the current product they can anticipate
Wynn Corporation is considering developing a new product to replace a current one. If they elect to stick with the current product they can anticipate a profit of $ It will cost $ to attempt to develop the new product. If the development is highly successful chance they will introduce the new product to the market with an anticipated profit of $not counting the development cost If the development is not successful chance Wynn would return to the current product. A third outcome is that the development could be moderately successful with probability equal to the other two probabilities This would result in uncertain demand for the new product. In this scenario Wynn would have to decide whether to introduce the new product to the market or keep the current one. If Wynn introduces the new product there is a chance of the high demand that would result in the same $ profit described above. But it is also possible with probability of the probability of high demand that, following only moderately successful development, the demand for the new product will be low and generate a profit of only $
The probability that the demand will be high following a moderately successful product development is estimated to be Use a data table to vary the probability of high demand from to in increments of In this table, record whether the product should be introduced to the market following the moderately successful development second decision and the overall EMV of the decision tree.
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