'X' company is preparing to launch their hand sanitizer in the market.How should be their marketing plan using the points given below : 1) Executive Summary 2) Situation analysis 2.1) Market summary 2.1.1) segmentation 2.1.2) Market trends. 2.2) Swat analysis. 2.3) Competition. 3) Marketing strategy. 3.1) Target market. 3.2) Differentiation : value proposition. 3.3) Positioning 4) Marketing mix : 4p. 5) Conclusion. The plan must be written in future tense .