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Yahoo! allows its users to create a web page by picking the content ( stock quotes, weather conditions, local TV schedules ) they want to

Yahoo! allows its users to create a web page by picking the content

(

stock quotes, weather conditions, local TV schedules

)

they want to have displayed. This consumer

-

initiated practice is an example of

customerization.

personalization.

permission marketing.

collaborative filtering.

transactional websites.

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