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Yee Ltd is a decentralized company with four divisions. The divisions are evaluated on ROI, with bonuses given to divisional managers with the highest ROI

Yee Ltd is a decentralized company with four divisions. The divisions are evaluated on ROI, with bonuses given to divisional managers with the highest ROI figures.

The companys X Division has operating assets of $5,250,000. Operating results for the Division for 2004 are as follows:

Sales - $21,000,000

Less:Variable cost - $13,400,000

Contribution Margin - $7,600,000

Less: Fixed Expenses - $5,920,000

Net Profit - $1,680,000

Operating Assets - $5,250,000

Yee Ltd had an overall ROI of 18% for 2004. X Division has an opportunity to add a new product line that would require an investment of $3,000,000. Details relating to the new investment are as follows:

Sales - $9,000,000 Variable expenses - 65% of sales

Fixed expenses - $2,520,000

Required:

  1. a) Compute X Divisions ROI for 2004. What would its ROI be if the new product line is added? Without doing any computations, would the manager of X Division be willing to add the new product line?

  2. b) Why do you think that the company is anxious for X Division to add the new product line?

  3. c) Suppose the company decides to evaluate its divisional managers based on EVA. The companys minimum required rate of return is 15%. The tax rate is 20%. Compute the EVA of the new product line. Would the manager of X Division be willing to add the new product line?

  4. d) The manager of X Division is considering the disposal of obsolete inventory and reduction of advertising and repairs to machinery. Comment on the effectiveness of these actions on net income of X Division.

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