Question
Yee Ltd is a decentralized company with four divisions. The divisions are evaluated on ROI, with bonuses given to divisional managers with the highest ROI
Yee Ltd is a decentralized company with four divisions. The divisions are evaluated on ROI, with bonuses given to divisional managers with the highest ROI figures.
The companys X Division has operating assets of $5,250,000. Operating results for the Division for 2004 are as follows:
Sales - $21,000,000
Less:Variable cost - $13,400,000
Contribution Margin - $7,600,000
Less: Fixed Expenses - $5,920,000
Net Profit - $1,680,000
Operating Assets - $5,250,000
Yee Ltd had an overall ROI of 18% for 2004. X Division has an opportunity to add a new product line that would require an investment of $3,000,000. Details relating to the new investment are as follows:
Sales - $9,000,000 Variable expenses - 65% of sales
Fixed expenses - $2,520,000
Required:
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a) Compute X Divisions ROI for 2004. What would its ROI be if the new product line is added? Without doing any computations, would the manager of X Division be willing to add the new product line?
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b) Why do you think that the company is anxious for X Division to add the new product line?
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c) Suppose the company decides to evaluate its divisional managers based on EVA. The companys minimum required rate of return is 15%. The tax rate is 20%. Compute the EVA of the new product line. Would the manager of X Division be willing to add the new product line?
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d) The manager of X Division is considering the disposal of obsolete inventory and reduction of advertising and repairs to machinery. Comment on the effectiveness of these actions on net income of X Division.
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