Question
Yen, Teng and Tzeng (2020) found that customer engagement mediates the association between innovativeness and customer value co-creation behaviours, and this is presents potential opportunities
Yen, Teng and Tzeng (2020) found that customer engagement mediates the association between innovativeness and customer value co-creation behaviours, and this is presents potential opportunities for tailoring a companies' marketing strategy.
What were some of the ways that companies involved in this study were encouraged to engage in value co-creation?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
