Yes, we should calculate the reach and frequency with each media, too.

Response $2$ of $3$: Yes. We need to determine the IMC perspective of our target audience. Yes. We need to determine the IMC perspective of our target audience.

Response $3$ of $3$: No$,$ this is all we need to determine the top media channels we should invest in at this time.No$,$ this is all we need to determine the top media channels we should invest in at this time.

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