You and Marketing $(20$ points$)$

For each of the following marketing concepts, identify an industry, brand or category that fits the concept and a one$-$sentence explanation for why it fits. $(5$ points each$)$

Industry with high intensity of Industry competition that I buy from. $($refer to Porter's Five Forces$)$

Explanation$-$

Brand for which l$\text{'}$m a light user Brand $($refer to market segmentation$)$

Explanation$-$

Category for which I variety seek Category $($refer to market segmentation$)$

Explanation$-$

The brand I$\text{'}$m brand loyal to Brand $($refer to market segmentation$)$

Explanation$-$