Question
You are a Brand Manager at MSH Brands (orat your employer or future employer company). You are being asked to develop a brand presentation for
You are a Brand Manager at MSH Brands (orat your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
