You are a brand manager for a company manufacturing breakfast cereals. Data indicates that consumers rank the importance of attributes in the following order - healthiness, taste, ease of preparation, price. Data further indicates that consumers set cut-offs for each attribute and start by looking for brands that cross the cut-off on the most important attribute, then look at brands that cross the cut-off on the second most important attribute, and so on till only one brand remains (which is chosen for purchase). Such an evaluation strategy is an example of: a. A compensatory strategy b. A non-compensatory strategy c. Compensatory on the first two attributes but non-compensatory on the rest d. Cannot tell from the information