• You are a luxury hotel in Santorini, Greece.
• In a table, fill in the first column with types of updates that could share (e.g. industry insights, behind the scenes, services, exclusive offers etc.) similar to this example:

EXAMPLE	Wk 1	WK 2	Wk 3	Wk 4
Products/ Services
Offers/ Exclusives
Industry Insights
Locality
Seasonal
Customer success stories
Blog

• Fill in the first row of thistable with timeframes, such as Week 1, Week 2 and so on.
• Now populate this table with appropriate content topics and titles week by week for four weeks, aligning them with time of year and events going on in the hotel.
• To each of these titles, add a content type (e.g. video, infographic, podcast etc.) and try to vary them as much as possible.
• Also specify the day of the week and time of day for each of these updates depending on the audience (for example, they might be planning their holidays during weekends).

Part 2

• For each post listed in your calendar, specify the two most appropriate social media channels to publish them through.
• For the first four posts planned, write two copies of the post, each tailored specifically for social media channels.
• Adapt one of the posts to produce two slightly different posts - one to target commuters at 8am and the other to target professionals at 3pm.