Question
You are a marketer for your two-year old company called, Kravens, helping individuals with weight control. You receive a Cease and Desist letter from the
You are a marketer for your two-year old company called, Kravens, helping individuals with weight control. You receive a Cease and Desist letter from the courts for infringing on another company's trademark. They also help individuals with weight control and are named, Cravens.
Discuss the situation from a marketing point of view with remedies.
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
