Question
You are a marketing manager for NIKE. Your department has come up with the idea of manufacturing a baseball bat for use in colleges around
You are a marketing manager for NIKE. Your department has come up with the idea of manufacturing a baseball bat for use in colleges around the nation. Assuming you are in the business analysis stage, write brief analysis based on the questions in the "Business Analysis" section of the chapter.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
