You are a sales person at Higginbotham's, an Indian bookstore chain and publisher. Some of your prospective customers (Millennials-born between 1980 and 1996) often come to the store to browse the books but go online and make the purchase from other e-commerce websites. How will you create value and make them buy from you? Suggest atleast two approaches. (Your branch has a sales target and hence you need the customer to buy from the store Please assume that the prices are the same online)