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You are a Senior Manager of a product-based company in a developing country. The board of directors would like to capitalise on the growing

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You are a Senior Manager of a product-based company in a developing country. The board of directors would like to capitalise on the growing trend of globalisation which is opening up numerous opportunities overseas. Choose a developed country as your target market. Conduct a country analysis of your chosen target market and provide a strong rationale for the choice of market. Based on the analysis, table a strategic plan for entering the market. The plan must cover the following areas: Market entry method Marketing Operations Plan Human Resources Plan The plan must be appropriately justified.

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Target Market United States Rationale for Choosing the United States The United States is chosen as the target market due to the following strong rationales 1 Economic Potential The United States has ... blur-text-image

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