You are a social media marketing intern for EarthBreeze.com a company that specializes in eco-friendly home cleaning products. The company is looking to expand its online presence and engage more effectively with its target audience. Your task is to develop a social media marketing plan that leverages the unique advantages of various platforms like Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn.

Questions:

1. Customer Persona Development: Based on the eco-friendly nature of the products, describe at least two different customer personas who might be interested in the company's products. Include details such as their demographic information, lifestyle, values, and social media usage patterns.

2. Social Media Plan: Create a brief social media marketing plan that outlines:

• Which 2 platforms you would prioritize and why, based on the customer personas identified.
• Types of content (e.g., educational, promotional, user-generated) you would use on each platform.
• How you would integrate the messaging across different platforms while considering their unique benefits and limitations.

3.Platform Analysis: Discuss the benefits and limitations of the 2 platforms you chose over the others (Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn) for marketing eco-friendly home cleaning products. How would you leverage these platforms' unique features to reach and engage your target audience effectively?