You are a Strategy Analyst in the Chief Strategy Officer$$s $($CSO$)$ office for your organization. The CSO of the company has tasked you with conducting an industry analysis for the company about your competitors$$ competitive strategies. Your report will detail what generic competitive strategy your company is currently employing, in addition to how the organization is utilizing the competitive strategy to achieve a sustainable competitive advantage. Furthermore, your report will elaborate on the generic competitive strategies your rivals are using to provide value to their customers and increase their market share.

You are welcome to use your previous or current employer$($s$),$ or any organization of interest to you to conduct the review. Some preliminary research on your company of interest and its industry rivals is recommended.

Ensure that you answer the following questions:

$$ What generic competitive strategy does your company appear to be employing?

$$ Which rival company$($s$)$ appear to be employing a low$-$cost strategy?

$$ Which rival company$($s$)$ appear to be employing a differentiation strategy?

$$ Which rival company$($s$)$ appear to be employing a best$-$cost strategy?

$$ What has your organization done to achieve a sustainable competitive advantage?