You are a winery in the Willamette Valley of Oregon. Your head winemaker has been with your winery for over 20 years. She is considered one of the best in the business and has earned numerous awards in the past. Your 2007 Pinot Noir Vintner's Reserve has been very well received by the wine press, including stellar write-ups in Wine Spectator. Although it is selling very well, poor cost control on the production side of your business means that you are not making as much per case as you had originally projected. That has you bothered along with the recession which you think may have a negative impact on overall consumption of fine wine.

Based on the above information, conduct a SWOT analysis. Make sure to fully explain why you think each factor falls in the category you placed it in.