Question
You are a young marketing manager at ZALORA, a leading Singapore-based eretailer. (a) Explain how the major forces in ZALORA's global macro-environment influence ZALORA's marketing
You are a young marketing manager at ZALORA, a leading Singapore-based eretailer.
(a) Explain how the major forces in ZALORA's global macro-environment influence ZALORA's marketing strategy. Provide examples.
(b) Critically evaluate how the macro-environment influence the adequacy and support, and development of ZALORA's internal marketing environment.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
