You are about to open your business and ventures into technology industry. Your selling products could include computers, smartphones, IT services, e-commerce, software and hardware, games, robotic and any other business model that can be viewed include in technology industry. Consider the following factors:

You decided to operate in 500 square feet retail space in one of the popular shopping malls located in Cheras, Kuala Lumpur. The rent is RM8000 per month. To create a business strategy and explore the commercial values of your new business, you need to gain the overall assessment of the attractiveness and market position of the industry that you choose to enter. Describe the benefits and drawbacks of being a new market entrant in the technology industry by using Porters Competitive Forces Model.

(20 marks)