You are about to start a new company that will be entering the international microcomputer business.

As the executive team, you will provide the seed capital $($investment money$)$ needed to start your business up$.$ You can use this money to build a production facility, open sales offices, and design brands. You will invest $1,000,000$ in each of the first four quarters. An additional $5,000,000$ will become available in quarter $5$ from venture capitalists, for a total of $9,000,000.$

The investments to build your company are meant to create profits.

Your executive team has the next two to three years $($eight to twelve quarters or decision periods, depending on how the exercise was set up$)$ to get this company off the ground.

A "Balanced scorecard" will be used to measure your firm's performance and to compare your results with those of your competitors. The firm's performance will be based on financial results, marketing effectiveness, market performance, investments in the firm's future, creation of wealth, financial risk, asset management, and manufacturing productivity.

The cumulative balanced scorecard combines these areas quarter after quarter.

Your goal is to be the best competitor in the marketplace.

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