You are advising a local firm on developing a mobile website. In today's multi-channel environment where consumers move from device to device and expect a consistent customer experience, which type of site should marketers adopt? Responsive website design Mobile site screen scrape site Parallel mobile site HTML5 Web App Design Question 1 (10 points) Saved Jess's boss wants to know how much Nestle has spent in marketing costs and the number of new customers the firm has gained from these efforts. Which metric should she report? Cost per click Customer acquisition cost Visit conversion rate Conversion funnel rate Jess also needs to report how many people clicked on a link compared to the total number of people who just saw the link but did not click it. Which metric should she report? Click through rate Visit conversion rate Customer retention rate Referrals Customer Acquisition Cost