You are an international marketing consultant and have been approached by Tealive in Malaysia to advise them on how to enter a global market which they have targeted. They have asked you to suggest TWO different forms of market entry methods. You are to write a report to the CEO of Tealive on the main factors you think they need to address when going International.

In particular, you must address the following factors: -

• Evaluate for your client the commonly held belief that there is no single market entry strategy which is appropriate in all circumstances throughout the international product lifecycle. Provide answer with reference to the selected market entry model.