Question
You are an investor in a profitable, publicly-held company that has traditionally paid dividends. If you are still interested in dividends as a form of
You are an investor in a profitable, publicly-held company that has traditionally paid dividends. If you are still interested in dividends as a form of return and are evaluating whether to continue your investment in this company - the LEAST important question below is?
| a. | What is the companys P/E ratio and how does it compare to the industry average? | |
| b. | What is the times interest earned ratio? | |
| c. | Is the dividend payment policy stable? | |
| d. | What is diluted earnings per share performance as compared to last year? | |
| e. | Is the dividend yield comparable to earnings on other investments that may be made? |
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The Marketing Audit Translating Marketing Theory Into Practice The Marketing Series
Authors: Malcolm McDonald
1st Edition
0750600896, 978-0750600897
