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You are an OEM ( original equipment manufacturer ) of hard disk drives ( HDD ) and have a global presence in the HDD market.
You are an OEM original equipment manufacturer of hard disk drives HDD and have a global presence
in the HDD market. You have HDD assembly plants in multiple locations around the world and you now
intend to setup an assembly plant of HDD in the US to cater primarily to the North American market.
In doing so you can gain substantial cost savings, mainly on the import duty that was levied on the HDDs
that you were previously importing into the US Additionally, you would also gain savings on the
logistics packaging and inventory costs by setting up production closer to the market.
You have found new local suppliers for the different components of the HDDs except for the slider and
head subassembly which is used to read and write data on to the magnetic storage device For the
sliderhead subassembly you would have to either depend upon your global supply base or produce it
inhouse for the US market. At present you have suppliers of the slider and head subassembly. They
are based in Thailand, Taiwan and Mexico. There are main cost drivers for the slider and head
subassembly: Materials cost, Manufacturing costs and Other costs. Overall, the perunit cost
of slider and head subassembly averages to around $
A more detailed breakdown of cost are as follows:
Materials costs: $ per unit
Slider material: $
Head material: $
Yield adjustment: $
Manufacturing costs: $ per unit
Assembly: $
Testing: $
Other costs: $ per unit
Corporate overheads: $
R&D: $
Total costs: $ per unit
Note that these costs are only average cost figures. However, your three suppliers costs might vary.
They might incur some additional costs like transportation and duty tariffs. Given below are the costs of
your suppliers:
Thai Supplier:
The material cost of this supplier are less than average. Its manufacturing costs are lower, due
to lowwage labor. However, this supplier incurs a duty of of total cost on the slider and head
subassemblies imported into the US and incurs a logistics cost of of total cost
Taiwanese Supplier:
As a result of better production technology and lean practices the Taiwanese supplier incurs less
cost on yield adjustments. However, like the Thai supplier, the Taiwanese supplier too incurs duty of
and logistics cost of
Mexican Supplier:
Its material, manufacturing and other costs are as listed above. However, the Mexican supplier does not
incur any duty cost and its logistics cost are
In the US market you sell HDDs with different specs eg storage capacity however all your HDDs use
the same slider and head subassembly. Your forecast for the sales of harddisk drives in the US market
is around million units over the next years.
Besides sourcing the sliderhead subassembly from the suppliers you have the option of producing the
subassembly inhouse. In fact you can bringup a sliderhead subassembly unit right next to your HDD
assembly plant. To build a capacity that can cater to your year demand of HDDs in the US market
would cost you about $ million. You estimate that the present HDD technology might have a lifetime of
yrs before it gets replaced by alternate mass storage devices which might not require the sliderhead
subassembly eg flash memory The advantage of inhouse production for sliderhead subassembly is
that you can save on the inventory cost of the subassembly due to better coordination between your
HDD assembly plant and the subassembly production plant. You estimate these savings to be around
sliderhead subassembly units per year on average assume inventory cost at of
subassembly cost Your own production cost would be same as that of the Mexican supplier less the
logistics cost and the inventory costs. Would you decide to make or to buy the sliderhead subassembly? Give a quantitative
explanation for your answer assume that you do not discount future earnings points
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