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You are analyzing two companies that manufacture electronic toys-Like Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas Our Play

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You are analyzing two companies that manufacture electronic toys-Like Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas Our Play is a relatively new company that has been in operation for only the past two years. However, both companies have an equal market share with sales of $200,000 each. You've collected company data to compare Like Games and Our Play. Last year, the average sales for all industry competitors was $510,000. As an analyst, you want to make comments on the expected performance of these two companies in the coming year. You've collected data from the companies' financial statements. This information is listed as follows: Industry Average 5,750 Accounts receivable Data Collected (in dollars) Like Games Our Play 5,400 7,800 110,000 160,000 190,000 250,000 Net fixed assets 433,500 Total assets 469,200 Using this information, complete the following statements to include in your analysis. 1. A days of sales outstanding represents an efficient credit and collection policy. Between the two companies, is collecting cash from its customers faster than but both companies are collecting their receivables less quickly than the industry average. than that of Like Games. This could be because Our Play is a relatively new company, so the 2. Our Play's fixed assets turnover ratio is acquisition cost of its fixed assets is than the recorded cost of Like Games's net fixed assets. 3. Like Games's total assets turnover ratio is which is than the industry's average total assets turnover ratio. In general, a higher total assets turnover ratio indicates greater efficiency

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