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You are asked to determine SMART (Specific, Measurable, Achievable, Relevant and Timebound) objectives based on this corporate goal: Increase overall revenue by 15% year on

You are asked to determine SMART (Specific, Measurable, Achievable, Relevant and Timebound) objectives based on this corporate goal: Increase overall revenue by 15% year on year for the next 3 years.

You should break the corporate goal down to a number of marketing objectives that overall will achieve it. Between 2 and 4 objectives would be appropriate. Once the objectives are determined, give a short explanation.

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