You are asked to present an application of business analytics in practice. The objective is to expose the class to a multitude of ways in which companies use insights from business analytics to drive their decision-making. Examples of topics include the use of analytics in sports by various teams for player selection and formulating strategy against opponents, retail applications including the recommendation of products and targeted marketing, healthcare applications in diagnosis and preventive care, etc. The following structure is recommended:

1. Introduction of application
2. Type of analytics (predictive, diagnostic, etc.)
3. Data and tools used in the application
4. Advantages, challenges
5. Implications for the future