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You are creating a relocation service for students moving to the U.S. to study. Your service will match these students with roommates and apartment owners
You are creating a relocation service for students moving to the U.S. to study. Your service will match these students with roommates and apartment owners using filtering criteria. This will ease the difficulties associated with looking for housing from abroad and with potentially being unfamiliar with American norms and processes for these tasks.
Design a pricing strategy for your service. You are considering three choices:
- A fixed fee for access to your curated lists of both roommates and apartment owners; users can find their own matches
- A percentage of the rent for completed rental transactions + a fixed fee for access to your curated list of roommates
- A fixed fee for access to your curated lists of both roommates and apartment owners, with a discount for customer referrals within one month of purchase (The discount to the initial customer would be a refund of their fee in exchange for a percentage of the transaction.)
- Choose a pricing strategy from the three choices listed above and defend your choice. Be sure to describe what you think the buyer behavior model will be, as well as the intervention points in that process where you plan to use price to influence behavior.
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