Question
You are currently the Senior Manager for Marketing and Sales for Proton Edar Malaysia, the official distributor of Proton cars and spare parts in Malaysia.
You are currently the Senior Manager for Marketing and Sales for Proton Edar Malaysia, the official distributor of Proton cars and spare parts in Malaysia. You have been assigned to devise an Integrated Marketing Communications (IMC) Plan with an allocated budget of RM2 million for Proton X50 SUV for the year 2021.
a)
Executive Summary
It is a concise statement of the problem, a short summary of the major points arising from your analysis, and the major recommendations from your analysis.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
