1. You are employed as a sales agent for Eden Estates.
2. They have just opened a new office 20km from their existing, main office. The principle has tasked with prospecting the neighbouring suburb.
3. You are required to:

• Design a prospecting plan
• Create a template/s to record vendor/buyer details for the agency's records
• Develop a set of criteria to evaluate the effectiveness of the plan

1. You will need to present the prospecting plan in suitable and appropriate formats such as:

• Print
• Multimedia
• Video
• Text/print based

1. The project is made up of five tasks that need to be completed. You should use the information given in the scenario.
2. You will need to develop and submit:

A prospecting plan that includes

• The personal/agency brand and details
• Branding features such as colour, logo, key words and font
• Imagery such as cover image, carousel of images or short video clip for online and offline approaches
• Contacts, physical office address and phone numbers
• Agency description
• Scope and services of the agency

A report explaining the prospecting method chosen including:

• An analysis and review of prospecting methods for the geographic location
• The rationale for the chosen prospecting method appropriate to target market
• A description of the intended purpose of the prospecting plan

Template/s to record vendor/buyer details for the agency's records including:

• The vendor profile including:
• property details
• preferences
• expectations
• inspection details
• Buyer profile including preferences:
• location
• property type
• expectations
• wish list
• price range

A report explaining the handling of information to ensure confidentiality

A set of criteria to evaluate the effectiveness of the plan