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You are hired to work for the private wealth management department of an investment bank. You are asked to generate demand forecasts for one

You are hired to work for the private wealth management department of an investment bank. You are asked to

You are hired to work for the private wealth management department of an investment bank. You are asked to generate demand forecasts for one of the popular investment advisory services. You are given the demand data for the past three months. Month 1 2 3 Demand (customer arrivals) 2050 2200 2150 Compared to double exponential smoothing forecasting Can we use single exponential smoothing in this example, as it is simpler? Why or why not? (Do NOT calculate anything. Only a conceptual answer is needed)

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