Question
You are in a group of friends and the main person in the group buys a Harry Winston diamond bracelet. Your budget cannot afford it,
You are in a group of friends and the main person in the group buys a Harry Winston diamond bracelet. Your budget cannot afford it, but you buy one as well. What principle is this an example of and why do you say so?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
