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You are in charge of launching a new marketing textbook for an overview course in marketing geared towards US MBA students. Outline a launch plan
You are in charge of launching a new marketing textbook for an overview course in marketing geared towards US MBA students. Outline a launch plan for this product. Be sure to include: the primary segment you would target, the positioning,the messaging for each, and the media. You can assume you have an unlimited budget.
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