You are introducing a new authentic Indian Jewelry store in Lasalle "Le Sym(Path)ique".

Please develop your marketing strategy in the below terms and justify your marketing decisions in terms of 4 P and 4 Cs of marketing.

oMarket Research

oTargeting a customer base in terms of market segmentation

oMarket positioning and competition

oDemand Elasticity

oIntroduction of new products

oBuilding brand awareness.

oDeveloping brand loyalty

oBoosting sales

oExtending market share in LaSalle and Montreal area